This chapter situates engagement as a framework for strategic communication. Engagement provides both theoretical and practical directions to enacting strategic communication. Engagement is more than just interaction—it is a meaning making process that is influenced by various partners in civil society. The chapter summarizes key insights about engagement and strategic communication, identifies future research directions for strategic communication scholars, and makes recommendations for the practice of strategic communication
Strategic communication as a research field and a professional practice is becoming increasingly rel...
The idea that it is imperative for organizations, be they governments, businesses, scientific or art...
This Strategic Communication. Four-Volume set (part of the Sage Benchmarks in Communication series) ...
The term “engagement” has been used to describe just about every type of interaction yet theoretical...
A comprehensive volume that offers the most current thinking on the practice and theory of engagemen...
Engagement is a dynamic multidimensional concept that captures the intention to affect another entit...
This article draws on a decade of research in strategic communication and especially on the contribu...
This article draws on a decade of research in strategic communication and especially on the contribu...
Strategic communication comprises different forms of goal-oriented communication inside and between ...
The existence of a relationship between dialogue and engagement is an idea that has been present sin...
The field of public relations continues to evolve as multiple conceptual frameworks have emerged to ...
This entry profiles engagement: a multidimensional relational concept featuring psychological and be...
Engagement has emerged as important concept in public relations, as stakeholders challenge the disco...
Strategy process and practice research has illuminated the internal dynamics of strategy work – at t...
Strategic communication is a new study and beginning to develop and it is concern to many parties. H...
Strategic communication as a research field and a professional practice is becoming increasingly rel...
The idea that it is imperative for organizations, be they governments, businesses, scientific or art...
This Strategic Communication. Four-Volume set (part of the Sage Benchmarks in Communication series) ...
The term “engagement” has been used to describe just about every type of interaction yet theoretical...
A comprehensive volume that offers the most current thinking on the practice and theory of engagemen...
Engagement is a dynamic multidimensional concept that captures the intention to affect another entit...
This article draws on a decade of research in strategic communication and especially on the contribu...
This article draws on a decade of research in strategic communication and especially on the contribu...
Strategic communication comprises different forms of goal-oriented communication inside and between ...
The existence of a relationship between dialogue and engagement is an idea that has been present sin...
The field of public relations continues to evolve as multiple conceptual frameworks have emerged to ...
This entry profiles engagement: a multidimensional relational concept featuring psychological and be...
Engagement has emerged as important concept in public relations, as stakeholders challenge the disco...
Strategy process and practice research has illuminated the internal dynamics of strategy work – at t...
Strategic communication is a new study and beginning to develop and it is concern to many parties. H...
Strategic communication as a research field and a professional practice is becoming increasingly rel...
The idea that it is imperative for organizations, be they governments, businesses, scientific or art...
This Strategic Communication. Four-Volume set (part of the Sage Benchmarks in Communication series) ...