History of Entertainment Magazines within the Politics of Power and SexualitySejarah = Majalah Hiburan dalam Politik Kekuasaan dan Seksualitas

This article discussed the history of the entertainment magazines in Indonesia. By using the historiography method, this paper interpreted the dynamics of entertainment magazines from its birth until gradually being run over by market competition that coupled with women magazines, television, and pornography. This article also highlighted Sukarno's Political Manifesto in the practice ofentertainment magazines during the Guided Democracy era. Entertainment Magazine became an instrument for the dissemination of political jargon through Kebaya. It constructed as a national identity to obstruct western ideology and culture while female sexuality that displayed feminine and sexy in kebaya were objectified through the male gaze.Keywords: Entertainment Magazines;Sexuality;Sukarno;Political Manifesto/Jurnal ASPIKOM, Vol.5, No. 1, January 2020, pp 72-86P-ISSN: 2087-0442, E-ISSN: 2548-8309DOI:http://dx.doi.org/10.24329/aspikom.v5i1.48972ArticleHistory:Received March18,2019; RevisedDecember7,2019; Accepted January 15,2020History of Entertainment Magazines within the Politics of Power and SexualitySejarah Majalah Hiburan dalam Politik Kekuasaan dan SeksualitasFormas Juitan LaseProgram Studi Ilmu Komunikasi, Universitas Kristen Indonesiaformas.juitan@uki.ac.idAbstractThis article discussed the history of the entertainment magazines in Indonesia. By using the historiography method, this paper interpreted the dynamics of entertainment magazines from its birth until gradually being run over by market competition that coupled with women magazines, television, and pornography. This article also highlighted Sukarno's Political Manifesto in the practice ofentertainment magazines during the Guided Democracy era. Entertainment Magazine became an instrument for the dissemination of political jargon through Kebaya. It constructed as a national identity to obstruct western ideology and culture while female sexuality that displayed feminine and sexy in kebaya were objectified through the male gaze.Keywords: Entertainment Magazines;Sexuality;Sukarno;Political ManifestoAbstrakArtikel ini membahas tentang sejarah majalah hiburan yang pernah berkembang pada rejim kekuasaan Sukarno dan Suharto. Dengan menggunakan metode historiografi, tulisan ini mencoba mengintepretasi dan menarasikan dinamika perkembangan majalah hiburan dari lahir, berkembang hingga berangsung-angsur tergilas persaingan pasar dengan majalahwanita, media elektronik dan pornografi. Artikel ini juga menyoroti adanya politik kekuasaan Sukarno dalam praktik majalah hiburan melalui instruksi Manipol USDEK pada masa Demokrasi Terpimpin. Majalah Hiburan menjadi instrumen penyebaran jargon-jargon politik Sukarno salah satunya melalui penggunaan kebaya. Kebaya dikonstruksi sebagai identitas nasional guna menghalau ideologi dan budaya barat. Sementara di sisi lain, seksualitas perempuan yang ditampilkan feminin dan seksi dalam kebaya diobyektifikasi dalam tatapan laki-laki.Kata kunci: Majalah Hiburan; Manipol-USDEK;Seksualitas;Sukarn