INFLUENCE OF AMENITIES, TOURIST ATTRACTIONS, AND ACCESSIBILITYTO THE LOYALTY OF TOURISTS TO THE DESTINATIONTANGKAHAN TOURISM LANGKAT REGENCYWITH SATISFACTION AS A VARIABLE INTERVENING

This research is a quantitative study that aims to determine whether amenities, tourist attractions, and accessibility affect the loyalty of tourists to the Tangkahan Langkat tourist destination with satisfaction as an intervening variable. The population in this study were all tourists visiting Tangkahan tourism with a sample of 130 respondents. The data obtained is the result of distributing questionnaires and processed through the SPSS application. The results of the study showed that partiality had no positive and no significant effect on tourist loyalty with a tcount of 1.134 with a significance level of 0.259. Tourist attractions partially have a positive and significant effect on tourist loyalty with a tcount of 7,144 with a significance level of 0,000. Partial accessibility does not have a positive and significant effect on tourist loyalty with a tcount of 1.422 with a significance level of 0.158 while a ttable value of 1.567. Partially does not have a positive and significant effect on tourist satisfaction with a tcount of 0.330 with a significance level of 0.742. Tourist attractions partially positive and significant effect on tourist satisfaction tcount of 4.297 with a significance level of 0.000. Accessibility is partially positive and significant effect on tourist loyalty with a tcount of 4,250 with a significance level of 0,000. Accessibility is partially positive and not significant effect on tourist loyalty with a tcount of 1.679 with a significance level of 0.096. Amenity has no direct effect on tourist loyalty and also indirectly through customer satisfaction as an intervening variable. Tourist attractions have a direct effect on tourist loyalty and also indirectly through customer satisfaction as an intervening variable. Accessibility does not directly affect tourist loyalty and indirectly influences through consumer satisfaction as an intervening variable