Elucidating the Impact of behavioral biases in Pakistan Stock Market: Moderating Impact of Financial Literacy

The current study focuses on some of the most commonly relied upon biases in decision making. The study aimed at understanding the influence of herding, overconfidence, anchoring, and loss aversion on the decision-making style of investor besides it also investigates the role of financial literacy, since the traditional paradigm of finance is of the view that the knowledge of finance is directly associated with the degree of irrational outcomes. To explore this linkage data from investors trading at Lahore, Karachi, and Islamabad is gathered. Structural equation modeling is used for establishing the proposed associations. The results revealed that behavioral biases significantly impact the decision-making of investors.  The results of moderation analysis presented that financial literacy plays a major role in de-biasing decision making. These findings can be extremely useful for investors, policymakers, and investment professionals. Not only to make optimal decision-making but also by providing a deeper understanding of the daily life stock market behavior