Enhancing marketing students’ employability with a real case challenge

The volatility of economy, the changing consumer behavior, and the emerging technologies created marketing challenges. Students are moresatisfied if they perceive their learning experience provides them skills for employability. This article explains the process of incorporating Facebook Ads campaign into a senior/MBA level digital marketing course. The justification to select Facebook Ads over Google Ads, the introduction of Facebook Ads terminology, the planning and organization of this learning experience were explained. The article also presented students’ assessment of this learning experience. This article concluded with the authors’ reflections and suggestions to academics for implementing similar activities in a marketing course