E-trading: Current status and development prospects

The relevance of the research topic is associated with the active influence of the Internet on all areas of economy, politics and social life, emergence and development of a new electronic economy. Along with fundamental factors, the development of e-commerce is accelerated by the current negative trends in Russia and in all countries of the world connected with the pandemic of the coronavirus infection, which negatively influences many industries and entire sectors of the economy. The object of this study is e-trading in Russia and the key aspects affecting its functioning. The main goal of the first stage of the comprehensive study is to analyze the current state of the e-trading market, assess risks and potential development opportunities of models and the market as a whole. The article presents the results of the statistical analysis of the time series of e-trading, as well as some data of the econometric analysis. The results of the correlation and regression analysis help us determine the relationship between the GDP, retail and e-trading; correlation, elasticity and β-coefficients were calculated. The article shows preliminary calculations of the forecast dynamics of e-trading. The concept and content analyses were carried out to systematize international best practices and modern domestic practices of developing information technologies in the field of e-commerce. Due to the factor analysis the article discusses factors affecting e-trading. The author conducted the primary factor selection in relation to the development conditions of the e-commerce market and its segments