Intensitas Inovasi Bisnis dalam Bisnis Jasa Kreatif di Indonesia

In Indonesia’s New Normal era, creativity is an important aspect for businesses. Previous research suggests the relationship between team support, individual perceptions, the intensity of team and company innovation on students who have entered the world of work. This study explores the effect of individual perceptions, perceptions of team support on the intensity of service business innovation which is mediated by the intensity of team innovation. Data collection was carried out by distributing online questionnaires to 204 employees who work in creative industry service businesses in Indonesia. The study found that perception of individual creativity skills had a positive effect on perceptions of team support for innovation, and perceptions of team support for innovation had a positive effect on the intensity of company innovation. Furthermore, the relationship between perceptions of team support for innovation and entrepreneurial firm innovation intensity is partially mediated by team innovation intensity. Di era New Normal Indonesia, kreativitas merupakan aspek penting bagi bisnis. Penelitian sebelumnya mengemukakan adanya hubungan antara dukungan tim, persepsi individu, intensitas inovasi tim dan perusahaan pada mahasiswa yang sudah memasuki dunia kerja. Penelitian ini membahas pengaruh persepsi individu, persepsi dukungan tim terhadap intensitas inovasi bisnis jasa yang dimediasi oleh intensitas inovasi tim. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara daring kepada 204 karyawan yang bekerja pada usaha jasa industri kreatif di Indonesia. Hasil penelitian menemukan bahwa persepsi keterampilan kreativitas individu berpengaruh positif terhadap persepsi dukungan tim terhadap inovasi, dan persepsi dukungan tim terhadap inovasi berpengaruh positif terhadap intensitas inovasi perusahaan. Selanjutnya, hubungan antara persepsi dukungan tim untuk inovasi dan intensitas inovasi perusahaan kewirausahaan sebagian dimediasi oleh intensitas inovasi tim