THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY (Case Study: Mamboo Bakery Kletek – Sepanjang, Sidoarjo)

The culinary business is one of the many service businesses that are multiplying at this time that have emerged along with creative and innovative ideas that make the marketing concept of the culinary business more developed and right on target. The marketing concept has begun to focus on providing satisfaction to consumers to generate high profits and make the culinary business a basic necessity for everyone. Other factors encourage entrepreneurs to establish culinary businesses, namely changes in people's consumption patterns