Are spas and wellness still considered luxurious in today’s world?

The world of spas has been around for thousands of years. Built as a supplementary service or facility for luxury hotels, it has quickly become a must have for most if not all luxury hotels around the world. Difficulties may be arising, however. Are spas still considered a luxury? Based on current readings, it could be suggested that spas and wellness have become a part of life, depicting a necessity for survival rather than anything else. Questions are therefore asked: Are spas and wellness still considered a luxury in the current era? This descriptive analysis article will take a critical look at spa and wellness, asking questions about its so-called luxury status. Keywords: consumers, consumer behaviour, hospitality, luxury, spa, wellnes