Telecommunications Reform in Nigeria: The Marketing Challenges

The telecommunication sector around the world has been undergoing dramatic reforms since the 1980s. Developing countries have been privatizing state-owned firms and slowly introducing competition into the telecom sector. Nigeria is not left out in this revolution. A good theoretical understanding of the effects of telecom privatization and some empirical work is beginning to emerge, as well. In general, privatization, especially when combined with effective regulatory institutions, improves telecom service. The emerging Competition leads to dramatic improvements in the telecommunications network and poses a great challenge to marketers. This paper discusses the telecommunications reforms process, the role of the regulatory body (Nigeria Commission, the current state of the telecommunication sector and the marketing challenges in Nigeria.Keywords: Telecommunications, reforms, marketing challenge