Sales Target and Ethical Behaviour of Marketing Executives in the Nigerian Banking Industry

This study examined sales target for marketing executives in Nigerian banksits influence on marketing executives’ ethical dilemma. To achieve thispurpose, research questions were raised, and a review of literature wasmade. To gather the necessary data for this study, a set of questionnaire wasadministered on one hundred and nineteen (119) marketing executives frombanks operating in Port Harcourt, the Rivers State capital and the datagenerated from the study were analysed with the simple percentages. Ourfindings revealed that sales targets for marketing executives in the Nigerianbanks are usually established by executive opinion and such targets arerealistically unattainable. In a bid to achieve the high sales target marketingexecutives’ exhibit one form of unethical behaviour or the other such asindecent dress mode and industrial espionage. It was therefore recommended that sales targets should not be established through executive opinion but territorial sales potentials and certain legislations should be enacted and enforced to prevent marketing executives from unethical practices. Those that fall prey of the law should be prosecuted