Economic Analysis Of Sesame Marketing In Jigawa State

ABSTRACT The paper examines the marketing channel, structure, conduct, performance and marketing margin and efficiency of sesame. A sample of 100 traders was randomly selected from four (4) LGAs (Babura, Gumel, Mallam-Madori and Maigatari,) of Jigawa State. The primary data were collected from the respondents through the use of structured questionnaire. Data collected were analysed using Gini Coefficient and Lorenz curve, marketing margin and efficiency. The results show that there exist an important marketing channel that takes the commodity directly from the rural markets to oil millers and confectionery industries. The analysis revealed that, there is presence of large number of buyers and sellers, freedom of entry and exit into sesame markets. The Gini Cofficient (0.14) exhibits near perfect competition in sesame marketing. The study revealed that sesame marketing in the study area is highly a profitable venture.The study also revealed that the price making mechanism was very efficient. The export potential of the crop makes it importance much greater in boosting the income level of marketers and the national economy through foreign exchange earnings. Therefore, appropriate agricultural marketing policies should be formulated and prompt implementation of such policies should also be ensured if sesame crop is to be of national interest in this country. Keywords: Economic analysis, Sesame, MarketingJOAFSS Vol. 4 (1) 2006: pp. 22-3