The study forms part of a more comprehensive investigation that focused on profiling and determining sport consumer behaviour during the 2010 FIFA World Cup in South Africa. Marketing theories inform the typology of sport consumers with differential analyses based on the interrelated needs, stemming from the intellectual, psychological and sociocultural denominators. A total of 567 research participants who were recruited to complete questionnaires at fan parks and public viewing sites were South Africans with 65 holding dual citizenship. Sport consumer behaviour and “fan equity” were informed by national identity, gender, age and educational levels. A minority (n=165, 29.1%) could be classified as sport tourists indicating that...
Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Sport Manage...
The 2010 Federation Internationale de Football (FIFA) World Cup to be hosted in South Africa is expe...
Thesis (MTech( Tourism and Hospitality Management))-- Cape Peninsula University of Technology, 2011S...
ArticleSeveral studies have profiled sport tourists at a range of events, from the Olympic Games to ...
South Africa has a strong sporting culture and has successfully hosted big international sport event...
Hosting a mega sport event has the potential to raise the profile of a destination. Being an experie...
Sponsorship evolved from a small-scale activity to a major industry world-wide both in terms of mone...
Individuals’ involvement in sport comes in different forms such as a profession, a hobby, or as ente...
Despite the resurgent growth of professional football and its significant contribution to the gross ...
The 2010 FIFA World Cup held in South Africa was the biggest mega-event ever to be hosted on the Afr...
\u3cp\u3eOrientation: Local football contributes significantly to the social- and economic welfare o...
In a country known for its love of major sports such as cricket, football (soccer) and rugby, it see...
Various role players have an influence on tourism development and tourism products such as mega even...
Sport is a powerful tool and if well managed and promoted can unify and build a nation. It is the su...
Africa’s first FIFA World Cup sparked a series of scholarly work mostly conducted prior to this even...
Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Sport Manage...
The 2010 Federation Internationale de Football (FIFA) World Cup to be hosted in South Africa is expe...
Thesis (MTech( Tourism and Hospitality Management))-- Cape Peninsula University of Technology, 2011S...
ArticleSeveral studies have profiled sport tourists at a range of events, from the Olympic Games to ...
South Africa has a strong sporting culture and has successfully hosted big international sport event...
Hosting a mega sport event has the potential to raise the profile of a destination. Being an experie...
Sponsorship evolved from a small-scale activity to a major industry world-wide both in terms of mone...
Individuals’ involvement in sport comes in different forms such as a profession, a hobby, or as ente...
Despite the resurgent growth of professional football and its significant contribution to the gross ...
The 2010 FIFA World Cup held in South Africa was the biggest mega-event ever to be hosted on the Afr...
\u3cp\u3eOrientation: Local football contributes significantly to the social- and economic welfare o...
In a country known for its love of major sports such as cricket, football (soccer) and rugby, it see...
Various role players have an influence on tourism development and tourism products such as mega even...
Sport is a powerful tool and if well managed and promoted can unify and build a nation. It is the su...
Africa’s first FIFA World Cup sparked a series of scholarly work mostly conducted prior to this even...
Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Sport Manage...
The 2010 Federation Internationale de Football (FIFA) World Cup to be hosted in South Africa is expe...
Thesis (MTech( Tourism and Hospitality Management))-- Cape Peninsula University of Technology, 2011S...