Analysis of whole and filleted stockfish (Gadusmorhua) marketing IN Ebonyi Rural Areas

The study was conducted with the broad objective of analyzing the profitability of marketing different forms (whole and filleted) of stock fish in Ebonyi rural markets. A total of 80 stock fish sellers were carefully selected through an unbiased (multi-stage and random) sampling technique. The data collected were analyzed using simple frequency and percentages as well as gross margin and comparative cost ratio. The result showed that 92.5% of the stockfish sellers were females and married with mean age of 38 years, mean household size of 9 persons and mean year of experience of 14. It was further observed that between the two forms of stock fish marketed in Ebonyi rural communities, filleted type was more profitable having a profit of N669,000 and benefit cost ratio (BCR) of N1: 2.352 as against that of whole form with a profit of N286,000 and BCR of N1: 1.685. The results of the study implied that it is advisable to market stock fish in the filleted form rather than selling it whole. Keywords: Stock fish, gross margin, marketing, profitability, Ebonyi Rural Are