Marketing, distribution and consumption of fish in Ido Local Government Area, Oyo State, Nigeria

Like other developing countries, Nigeria faces a lot of problems confronting fish marketing such as dwindling profit due to fish spoilage as post-harvest losses occur more frequently particularly in the rainy reason, lack of improved technology for the management of fish production, inefficient harvesting methods and wastefulness due to lack of infrastructural facilities. This study assessed fish marketing, distribution and consumption in Ido Local Government Area (LGA), Oyo State, Nigeria. A two-stage random sampling technique was usedwhile descriptive statistics (frequency distribution and percentage frequencies) and inferential statistics (such as multiple regression analysis and budgetary analysis) were used for the analysis. The study concluded that fish marketing was a profitable business though with a small profit margin. The study thus recommended that micro lending programmes should be given a needful attention and priority to increase the entrepreneurs’ income and bring about a massive economic prospect for Ido LGA in particular and Oyo State Nigeria in general. Key words: constraints, consumption, determinant, fish, marketing, profi