THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND WEBSITE QUALITY ON CONSUMER BUYING INTERESTS IN TOYOTA CALYA CARS IN THE SOUTH TANGERANG REGION

        Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth dan kualitas website terhadap minat beli konsumen. Data diambil dengan menggunakan kuesioner dari 100 responden masyarakat Tangerang Selatan yang mengetahui atau berminat terhadap Toyota Calya. Data diolah menggunakan analisis regresi menggunakan IBM SPSS Statistics 25. Hasil dari penelitian Electronic Word of Mouth terhadap minat beli mengemukakan Electronic Word of Mouth secara parsial berpengaruh signifikan dan positif terhadap minat beli. Selain itu, Hasil penelitian menemukan bahwa  kualitas website berpengaruh positif dan signifikan terhadap minat beli konsumen. Hasil dari uji simultan juga menyatakan variabel Electronic Word of Mouth dan Kualitas website berpengaruh signifikan dan positif terhadap minat beli konsumen. Hal dapat dilihat dari hasil nilai fhitung sebesar 140,567 lebih besar dari nilai  Fhitung > Ftabel(2,98) = 140,567 > 3,09 dan nilai signifikansi 0,000 < 0,05, yang artinya variabel Electronic Word of Mouth  dan kualitas website secara bersama-sama atau simultan memiliki pengaruh yang signifikan terhadap minat beli konsumen. Hasil ini menunjukkan bahwa untuk meningkatkan Electronic Word of Mouth dan kualitas website mampu meningkatkan minat beli konsumen.        This study aims to determine the effect of Electronic Word of Mouth and the quality of the website on consumer buying interest. Data retrieved by questionnaire from 100 respondents South Tangerang people who know or are interested in the Toyota Calya. The data were processed using regression analysis using IBM SPSS Statistics 25. The results of the research Electronic Word of Mouth to express interest in buying Electronic Word of Mouth is partially significant and positive impact on buying interest. In addition, the study found that the quality of the website and a significant positive effect on consumer buying interest. The results of the simultaneous test also declare a variable Electronic Word of Mouth and a website Quality significant and positive impact on consumer buying interest. things can be seen from the results Fcounts 140.567 value greater than the value of Fcounts > Ftable (2,98) = 140.567> 3.09, and the significance value 0.000 <0.05, which means that the variable Electronic Word of Mouth and the quality of the website together or simultaneously have a significant influence on consumer buying interest. These results indicate if the Electronic Word of Mouth and the quality of the website can increase consumer buying interest