Tourist attractive formation for domestic tourism development in Primorskiy region (Формирование туристской привлекательности для развития внутреннего туризма в Приморском крае) : магистерская диссертация по направлению подготовки: 43.04.02 - Туризм

The thesis reveals the concept of tourist attractiveness and the main factors of its formation. The main economic and social indicators of activity efficiency are considered. The indicators, components, as well as methods for assessing tourist attractiveness are considered. The theoretical aspects and factors of the formation of the attractiveness of the tourist zone in the Primorsky Territory are also determined. Strengths and weaknesses in the field of tourism business are identified to assess potential external threats and tourism opportunities by SWOT analysis In the practical part, a study of search queries for tourist attractions in the Primorsky Territory was conducted using Yandex Metrica data analytics, and a map of attractiveness for the development of domestic tourism in the Primorsky Territory was compiled. The main focus of the work is aimed at conducting a study of search queries for tourist attractions in the Primorsky Territory using Yandex Metrica data analytics. This method, the method of data analytics through search queries, is currently more reliable and close to the real scenario of choosing an attractive destination