The competitive strategy of «Nike, Inc.» in the global sportswear market

The ability to build a transnational organizational capacity is a crucial factor in the international competitive environment that can help a firm respond to changes in a dynamic environment. Since the rapid pace of globalization has rendered conventional business practices obsolete, it is critical for managers of transnational corporations (TNCs) to have a global mentality in order to be successful. Global strategic management has emerged as a result of the international activities of the company. Therefore, the study of competitive strategies of international companies is relevant today