Strategic Sustainable Product Development : A Case of an SME in the Sealing Industry

Product development is a crucial leverage point to move our society towards sustainability. The purpose of this study is to gain knowledge on how a selected strategic tool for sustainable product development (SPD), namely the Method for Sustainable Product Development (MSPD), can be adapted to integrate sustainability aspects into the Product Development Process (PDP) of an organization. A Small and Medium Sized Enterprise (SME) in the manufacturing industry with customers and office locations worldwide is used as a case study. A participatory action research approach is used throughout the study. It is shown in the case that the MSPD triggers thinking in product development by raising sustainability-related questions. In order to be answered most questions, however, require additional sustainability education in the organization and further investigation in long-term, company-wide projects, which the current PDP of the organization was not designed to provide. It was concluded that iterations of the process with the integrated MSPD tool and additional tools to supplement the MSPD are necessary to further move product development at the organization towards sustainability