Innovation enables product differentiation and supports market growth. However, determining the value of an innovative feature is a difficult task due to the number of risks and uncertainties involved. This paper proposes the use of real options theory to support software product managers to decide whether to make an investment in an innovative feature or not. This approach creates a richer decision space, allowing for more informed decision-making, leading to greater return on potential
The strategy literature is increasingly focused on the need to create dynamic capabilities to respon...
Product planning helps a company to strategically plan its current and future product platforms and ...
The purpose of this paper is to investigate the relationships between the constructs of Real Option ...
Innovation enables product differentiation and supports market growth. However, determining the va...
The decision processes surrounding investments in innovative information technology (IT) platforms a...
Despite their status as foundational concepts in software engineering, many software design decision...
The initial chapters give an introduction to this concept of real options and talk on the different ...
Product planning helps a company to strategically plan its current and future product platforms and ...
Firms make very significant investments in new product development (NPD) projects, yet the economic ...
Enterprises need continuous product development activities to remain competitive in the marketplace....
Product platforming is widely touted as a successful strategy to achieve mass customization. However...
International audienceAs part of the growing trend toward Open Innovation, the market for technology...
In recent years, the use of option pricing models to support IT investment decisions has been propos...
Abstract. Enterprises need continuous product development activities to remain competitive in the ma...
Key software design principles--e.g., information hiding, spiral processes, and guidelines for timin...
The strategy literature is increasingly focused on the need to create dynamic capabilities to respon...
Product planning helps a company to strategically plan its current and future product platforms and ...
The purpose of this paper is to investigate the relationships between the constructs of Real Option ...
Innovation enables product differentiation and supports market growth. However, determining the va...
The decision processes surrounding investments in innovative information technology (IT) platforms a...
Despite their status as foundational concepts in software engineering, many software design decision...
The initial chapters give an introduction to this concept of real options and talk on the different ...
Product planning helps a company to strategically plan its current and future product platforms and ...
Firms make very significant investments in new product development (NPD) projects, yet the economic ...
Enterprises need continuous product development activities to remain competitive in the marketplace....
Product platforming is widely touted as a successful strategy to achieve mass customization. However...
International audienceAs part of the growing trend toward Open Innovation, the market for technology...
In recent years, the use of option pricing models to support IT investment decisions has been propos...
Abstract. Enterprises need continuous product development activities to remain competitive in the ma...
Key software design principles--e.g., information hiding, spiral processes, and guidelines for timin...
The strategy literature is increasingly focused on the need to create dynamic capabilities to respon...
Product planning helps a company to strategically plan its current and future product platforms and ...
The purpose of this paper is to investigate the relationships between the constructs of Real Option ...