Key Factors of Public Attitude towards Sustainable Transport Policies : A Case Study in Four Cities in Sweden

Urban transport systems are facing seemingly irreconcilable problems.Sustainable transport policies are necessary to address this sustainability challenge. However,their effectiveness highly depends on the public attitude towards them. A method combiningboth qualitative and quantitative research was used to redefine a sustainable transport policybased on sustainability principles, and find out the key factors of public attitude towardssustainable transport policies. Furthermore, the interrelations between these factors arerevealed by using structural equation modelling. 1685 questionnaires were sent to fourrepresentative cities in Sweden: Stockholm, Göteborg, Uppsala and Karlskrona. By using thisfirst hand data, we discovered some differences between Karlskrona and these other threecities. The negative attitudes towards reducing car use and promoting public transport inKarlskrona is opposite to the positive attitudes in other cities. The acceptance of taxes, speedlimitation and parking regulation is notably different as well. The results also indicate that citycharacteristics influence public attitudes towards sustainable transport policies more thancitizens’ characteristics. The functionality of a city is the most significant factor. Moreover,the results show a high dependence on individual car use. This suggests that planners shouldnot use the experience gained from other cities without investigating actual local conditions