Typeface and their personality traits

När du arbetar med teckensnitt, vare sig du skapar – eller helt enkelt väljer ett teckensnitt, finns det konsekvenser till följd av skapandet och/eller valet. Läslighet och läsbarhet ligger i hjärtat av teckensnitts utformning – men principerna kring läslighet och läsbarhet är flexibla och kan komma att bortses ifrån, beroende på den tänkta kontexten för teckensnittet. Ett grepp om historiken bakom användningen av vissa teckensnitt, såväl som kunskap om de möjliga associationer de kan väcka är också av stor betydelse när man arbetar med teckensnitt. Forskning kring teckensnitt och läsbarhet har visat att en viss vikt – för ett givet teckensnitt, är optimal för läsbarheten vid punktstorleken 10. Forskning kring emotionell respons till teckensnitt har påvisat att specifika utformningar av teckensnitt kan relateras till specifik emotionell respons. Forskning kring teckensnitts uppfattade personlighet visar att vissa anatomiska egenskaper hos teckensnitt kan kopplas till vissa personlighetsdrag. Baserad kring tidigare forskning, syftar denna studie till att undersöka vilka anatomiska egenskaper hos teckensnitt som potentiellt kan bidra till en specifik personlighet. De anatomiska egenskaperna hos teckensnitt med varierande utformning granskas i detalj och diskuteras vidare – för att dra möjliga kopplingar mellan vissa anatomiska egenskaper hos teckensnitt och deras uppfattade personlighetsdrag. Ett teckensnitt har sedan skapats; som har en grundform och en alternativ variant vars anatomiska egenskaper potentiellt bidrar till att teckensnittet kan uppfattas erhålla ett flertal personlighetsdrag. ---- When working with typefaces, whether you are creating- or simply choosing one, there are implications followed by the creation and/or choice. Legibility and readabilty lie at the heart of typeface design – however the principles surrounding them are flexible and subject to change, depending on the intended context for the typeface. A grasp of the history of use of certain typefaces as well as knowledge of the possible associations they might create are also of great importance when working with typefaces. Research regarding typeface readability has shown a certain typeface-weight – in a given typeface, to be optimal for reading at a point size of 10. Research regarding emotional response to typefaces has shown that specific typeface features can be related to specific emotion responses. Research regarding typefaces percieved personality shows that certain anatomical features of typefaces can be associated with certain personality traits. In light of previous research, this study aims to investigate which anatomical features of typefaces can potentially contribute to a specific personality. The anatomical features of typefaces with varying design-characteristics are examined in detail and discussed furthermore – to make possible connections between certain anatomical features within typefaces and their percieved personality traits. A typeface is then produced; which holds a base form and an alternate form whose anatomical features may potentially make the typeface able to exhibit multiple personality traits.Every day we are in some way in contact with typefaces. Perhaps without thinking about the process surrounding the creation of a typeface, or why a specific typeface is used in a given context. Typefaces can be - and are often - assigned different personality traits depending on their design. They can for example be percieved as kind, formal or classical. But what in the actual design is it that makes a typeface convey a particular personality trait? In light of previous research regarding typeface legibility/readability, emotional response to typeface forms and typeface personality, this study aims to investigate which anatomical features of typefaces can potentially contribute to a specific personality. The anatomical features of typefaces with varying design-characteristics are examined in detail and discussed furthermore – to make possible connections between certain anatomical features within typefaces and their percieved personality traits. A typeface is then produced; which holds a base form and an alternate form whose anatomical features may potentially make the typeface able to exhibit multiple personality traits