Management of Motivation and Innovativeness in the Service Industries

Motivation and innovativeness are both included in the complex business processes that organizations need to use to ensure value to customers. There are circumstances where innovativeness is required, companies need the participation of their employees for a successful execution. Employee innovativeness is required to ensure successful service delivery. The employees may have the ability, knowledge, and skills but few may be willing to do more than what their tasks require them to do. The willingness of employees to be innovative highly depends on the factors that motivate them. In the current study, it is aimed to examine the ways motivation affects innovativeness in service industries. A review of literatures is performed to gain insights on the concepts of motivation and innovativeness and to examine the relationship that exist between the concepts. Results from the current study is significant since the existing literature is providing only a few number of articles referring to the relationship of motivation factors to quality services delivery and its effects on organizational progress. Even today, there is no significant progress on the literature with refers to innovativeness within the service industry. The current study will show there is a gap in this area which may lead to further studies related to the field