Add to ORKGThe research engages the use of social media sites for musicians with a focus on Facebook. It determines which are the advantages the platform makes available for musicians, allowing them to employ Do It Yourself strategies of production, audience relationship management and self-management. The importance of audience response and demographics allow any musician integrate keen insight into the content delivery and thus, optimize their management accordingly. This thesis will establish the affordances that engage what aspects and uses of Facebook are changing the way amateurs operate. The research appropriates the context of professionalism to the variable of knowledgeability, know-how, and Stebbins’ (1977) seven variables (confidence, perse...
The purposes of this investigation were to (a) provide the music industry with the research it seems...
Die vorliegende Arbeit beschäftigt sich mit der Frage, ob soziale Medien für die Bekanntheitsförderu...
This exploratory study illustrates how social media marketing motivates music consumers to listen to...
The digital era has brought great changes in the music industry and to the importance of the traditi...
This chapter investigates how and why amateur musicians use social networking sites, employing a mi...
Gigging musicians will exhaust their resources to get more audience members and music lovers at thei...
Despite the current prevalence of users performing musical activities on social media, and on Facebo...
The music industry has been transformed by the digital era resulting in enormous fragmentation. This...
Despite the current prevalence of users performing musical activities on social media, and on Facebo...
2012-05-06This paper takes a look at how musicians and musical acts are utilizing and/or should be u...
Social media is commonly considered a powerful tool for engaging customers and audiences, but that i...
This chapter investigates social media along with traditional assessment channels and their roles in...
To better understand hedonic utility of social media users, we conducted a study among university st...
Over the past ten years grassroots music production has been incentivized by an increasing number of...
In the last decade or so, the marketing world has taken over the internet and with that,social media...
The purposes of this investigation were to (a) provide the music industry with the research it seems...
Die vorliegende Arbeit beschäftigt sich mit der Frage, ob soziale Medien für die Bekanntheitsförderu...
This exploratory study illustrates how social media marketing motivates music consumers to listen to...
The digital era has brought great changes in the music industry and to the importance of the traditi...
This chapter investigates how and why amateur musicians use social networking sites, employing a mi...
Gigging musicians will exhaust their resources to get more audience members and music lovers at thei...
Despite the current prevalence of users performing musical activities on social media, and on Facebo...
The music industry has been transformed by the digital era resulting in enormous fragmentation. This...
Despite the current prevalence of users performing musical activities on social media, and on Facebo...
2012-05-06This paper takes a look at how musicians and musical acts are utilizing and/or should be u...
Social media is commonly considered a powerful tool for engaging customers and audiences, but that i...
This chapter investigates social media along with traditional assessment channels and their roles in...
To better understand hedonic utility of social media users, we conducted a study among university st...
Over the past ten years grassroots music production has been incentivized by an increasing number of...
In the last decade or so, the marketing world has taken over the internet and with that,social media...
The purposes of this investigation were to (a) provide the music industry with the research it seems...
Die vorliegende Arbeit beschäftigt sich mit der Frage, ob soziale Medien für die Bekanntheitsförderu...
This exploratory study illustrates how social media marketing motivates music consumers to listen to...