Price discrimination and yield management in the airline industry

This chapter introduces the concept of price discrimination and explores how a new airline business model enhances the practice of price discrimination in the Australian airline market. Based on the idea of price discrimination, airlines apply yield management to capture high-yield passengers and at the same time to fill the aircraft with price-sensitive passengers to avoid the flight departing with too many empty seats. This history, recent development, and approaches of airline yield management are presented in this chapter