AbstractFarmers in Europe are increasingly converting to organic farming. For farmers, the conversion is an uncertain period that requires multiple changes to comply with organic regulations while not obtaining the organic price for products. Previous research findings highlight the multiple risks of converting to organic farming, but they tend to neglect farmers’ satisfaction during the conversion. Our objective was to investigate whether and how farmers could improve their satisfaction during the conversion to organic. We surveyed a sample of 19 dairy farms in Aveyron, France, from 2016 (their last year as conventional) to 2018. We (i) characterised the evolution of dairy farmers’ satisfaction and the conversion strategies implemented fro...