Determining the precise nature of the connection between preference, choice, and welfare has arguably been the central project in the field of welfare economics, which aims to offer a proper guide for economists in making policy decisions that affect people’s welfare. The two leading approaches here historically—the revealed preference and latent preference approaches—seem equally incapable of so guiding economists. I argue that the deadlock here owes to welfare economists’ failure to recognize a crucial distinction between two senses of “preference.” I analyze and defend these two senses of “preference,” and argue that each shares a close connection with just one of choice and welfare. This analysis reveals how economists should conceive o...