The Factors Influencing Young Customers' Purchase Intention Toward Instant Noodles Industry

The successful to gain the market share in instant noodles industry is depend on the customer purchase intention. This research is proposed to ascertain the factors influencing young customer purchase intention in instant noodles industry. Data collected from 389 respondents used to test the achievement of the research objectives. The multiple regression analysis revealed that the price, taste and brand of instant noodles have influences toward customer purchase intention but freshness of instant noodles has no influences to the customer purchase intention. The results of research help the marketer understand and identify the aspect need to improve in instant noodles industry