Digital IT Demand Management for More Business Value

Thanks to digital transformation, enterprises utilize technology to gain competitive advantage in the market by improving their operations and proposing new value propositions. In this thesis, first the technology trends driving digital transformation is researched. Later, business and IT alignment and IT governance literatures were reviewed. Afterwards, with a real-life example from an FMCG company, impact of digital IT demand management for data warehouse operations on business value has been assessed.Thanks to digital transformation, enterprises utilize technology to gain competitive advantage in the market by improving their operations and proposing new value propositions. In this thesis, first the technology trends driving digital transformation is researched. Later, business and IT alignment and IT governance literatures were reviewed. Afterwards, with a real-life example from an FMCG company, impact of digital IT demand management for data warehouse operations on business value has been assessed