Corporate social responsibility in hotels in the Republic of Croatia

U suvremeno vrijeme društveno odgovorna poslovanja predstavljaju koncepte na temelju kojih gospodarski subjekti na svjesni i dobrovoljno način nadilaze funkcije stjecanja i raspodjele dobiti te imaju pozitivan utjecaj na svoja društvena, prirodna i radna okruženja. Na taj način utječe se na razvijanje svijesti poduzeća o položajima i značajima koje društveno odgovorno poslovanje ima u sklopu globalnog društva te oni imaju mogućnost usklađivanja svojih odnosa između različitih društvenih sudionika koji imaju mogućnost no ne moraju nužno utjecati na njihova poslovanja. Popularnost društveno odgovornog poslovanja u današnje vrijeme sve više raste te je ovaj način poslovanja postao jednim od ustaljenijih praksi u sklopu razvijenog svijeta pogotovo s obzirom da je takvo poslovanje pokazalo da donosi korist za sve uključene sudionike. Turizam predstavlja jedan od elemenata ekonomskog sektora koji se najbrže razvija te pritom na njega imaju velik utjecaj brojne ekonomske, tehnološke, informacijske, socio-kulturne te druge promjene. Kako bi se omogućilo prilagođavanje turizma promjenama te udovoljavanje ciljnim tržištima odnosno turistima nužno je razvijanje i poticanje koncepta društveno odgovornih poslovanja te praćenje novih trendova na suvremenim tržištima. Može se istaknuti kako se diljem ekonomske sfere u svijetu napustilo ideju kako je u poslovanju isključivo bitan financijski aspekt odnosno profit. Današnje vrijeme je promijenilo poslovanja na globalnim razinama te je i način rada postao drugačiji. Pritom su društveno odgovorna poslovanja postala sastavnim dijelovima poslovnih strategija. Kod ovakvih strategija poslovanja nužno je da poduzeća postanu više odgovorna i angažiranija. Osim toga potrebe da se sačuvaju resursi te racionalno koriste su veoma velike.In modern times, socially responsible business is a concept based on which economic entities consciously and voluntarily go beyond the functions of acquisition and distribution of profits and have a positive impact on their social, natural and work environments. In this way, it develops the development of company awareness of the positions and importance of corporate social responsibility in a global society and they have the opportunity to harmonize their relationships between different social actors who have the opportunity but do not necessarily affect their business. The popularity of corporate social responsibility is growing today and this way of doing business has become one of the most established practices in the developed world, especially since such business has shown that it brings benefits to all involved participants. Tourism is one of the fastest growing elements of the economic sector and is greatly influenced by numerous economic, technological, informational, socio-cultural and other changes. In order to enable the adaptation of tourism to changes and to meet the target markets, ie tourists, it is necessary to develop and encourage the concept of socially responsible business and to monitor new trends in modern markets. It can be pointed out that throughout the economic sphere in the world, the idea has been abandoned that the financial aspect, ie profit, is exclusively important in business. Today's times have changed business on a global level and the way of working has become different. At the same time, socially responsible business has become an integral part of business strategies. With such business strategies, it is necessary for companies to become more responsible and engaged. In addition, the need to conserve resources and use them rationally is very great