Eco-hammam: the complexity of accelerating the ecological transition of a key social heritage sector in Morocco

Hammams are key providers of affordable hygiene and wellbeing services for the less wealthy in the Maghreb region. However, the UN climate change conference COP22, held in Marrakech in 2016, highlighted hammams are major contributors to air pollution, deforestation, loss of ecosystems, water overconsumption and wastage in Morocco. This paper analyses the complexity of advancing their energy transition from the viewpoint of key stakeholders engaged in two half-day virtual forums focusing on the water–energy nexus; organised as part of the AHRC funded project “Eco-Hammam: engaging key stakeholders with bespoke low-carbon technologies for lighting, heating, and water recycling to sustain a Moroccan heritage”. Results reveal that the Moroccan hammam sector could benefit greatly from stakeholders’ networking and collaboration to accelerate the uptake of low-carbon technologies and ecological practices. Key stakeholders’ priorities and barriers (economic, policy-induced or governance related) are presented and show that the lack of coordination between governmental and non-governmental organisations is perceived as contributing to the slow pace of the hammam energy transition. Although managers seem fully aware of available energy transition technologies for their furnaces, energy and water are treated independently and disconnected in their governance. Finally, Marrakech is identified as a potential hammam sustainability hub