CONNECTION OF SOCIAL NETWORK AND CORPORATE SOCIAL RESPONSIBILITY

In this paper it will be defined how corporations change their corporate social responsibility policies, because of social medias influence. Firstly, the theoretical framework is represented and historical development of the concept of Corporate Social Responsibility, in order to understand better all events that shaped the concept of CSR as we know today. The whole perspective of CSR changed when the Internet started to be a main tool of communication and advertising. Corporations need to make a huge step and completely change their way of operating. Social networks increased a voice of general public and make corporations to think on their strategic moves and concentrate more on public opinion. The CSR policy is explained briefly on the example of Twitter and how they focus on the community more than ever before. Hopefully, this paper will help to understand the concept of CSR and how it affects everyday life whole around the world