Transport management in a tourist destination – a case of Novi Marof

Prometna ponuda turističke destinacije kao i njezina dostupnost, bitno utječu na atraktivnost destinacije. No, ne postoji nijedna destinacija koja je u potpunosti savladala ove izazove. Stoga je kod planiranja prometne infrastrukture bitno uzeti u obzir mnoge čimbenike koji na promet utječu, ne samo danas, već i u budućnosti. U budućem razvitku prometa postavljaju se ciljevi čijem ostvarenju treba težiti, a ti ciljevi odnose se na zadovoljenje potreba turista. Danas su za putnike i turiste brzina, udobnost i sigurnost najbitnije odrednice kvalitete prometne usluge. Kako bi uspješno udovoljili ovim uvjetima bitno je poznavati turističku i prometnu ponudu turističke destinacije. Također, kako bi se prometom turističke destinacije upravljalo na pravilan način, bitno je prepoznati potrebe koje se javljaju na području destinacije, odnosno prepoznati prometnu potražnju. Grad Novi Marof svojim stalnim ulaganjem u prometnu infrastrukturu podiže kvalitetu Novog Marofa kao turističke destinacije, no postoje još mnogi nedostaci koje je potrebno ukloniti kada je riječ o upravljanju prometom u turističkoj destinaciji.The traffic offer of a tourist destination, as well as its availability, significantly affect the attractiveness of the destination. But there is no destination that has fully overcome these challenges. Therefore, when planning transport infrastructure, it is important to take into account many factors that affect traffic, not only today but also in the future. In the future development of transport, goals are set whose achievement should be strived for, and these goals relate to meeting the needs of tourists. Today, for passengers and tourists, speed, comfort and safety are the most important determinants of the quality of transport service. In order to successfully meet these conditions, it is important to know the tourist and traffic offer of the tourist destination. Furthermore, in order to manage the traffic of a tourist destination in a proper way, it is important to recognize the needs that arise in the area of the destination, ie to recognize the traffic demand. The city of Novi Marof, with its constant investment in transport infrastructure, raises the quality of Novi Marof as a tourist destination, but there are still many shortcomings that need to be eliminated when it comes to transport management in a tourist destination