Expectancy Challenge and Drinking Reduction: Structure and Process in Expectancy Challenge

Expectancies\u27 mediational (control) role in alcohol consumption has been supported by both correlational and experimental evidence (J. Darkes & M. S. Goldman, 1993; M. S. Goldman, P. E. Greenbaum, & J. Darkes, 1997; L. Roehrich & M. S. Goldman, 1995). This study assigned participants (n = 54) to 1 of 2 expectancy challenges targeting the expectancy dimensions of either arousal or sociability identified by B. C. Rather and M. S. Goldman (1994), or to a no-treatment control, to examine the relationship of the structure and process of change in alcohol expectancies. Both challenges resulted in reduced consumption and expectancies immediately posttreatment and 6 weeks later after a short booster session. These results may reflect the lack of discrete expectancy structure and provide further support for the exploration of these methods as a possible prevention strategy