Intelligence and Public Diplomacy: The Changing Tide

This article argues that the executive branches of governments will need to change the way that they employ intelligence for public diplomacy in the context of military action. Intelligence assessments that have been “politicized” through distortion and/or omission have led to poor decision-making and a decline in public trust. These propositions are demonstrated using the American and British public diplomacy that preceded the 2003 invasion of Iraq as a case study. This case is then compared to a second case study, the American and British public appeals for a strike on Syria following the 2013 Ghouta chemical attack. The article concludes by reflecting on what changes are still needed and how the strategy of using intelligence for public diplomacy is likely to evolve in the future