Coffee Consumption and Social Life in the Cafés of Split

Kava je važan gospodarski proizvod koji sa sobom nosi još važniji skup društvenih utjecaja kroz međuljudske odnose i interakcije. Napitak od kave spaja ljude bilo u procesu proizvodnje i trgovine, bilo u procesu konzumiranja i uživanja. Pozivanje „na kavu” čin je očuvanja humanosti te dokaz društvenosti ljudskih bića, koja uz napitak razmjenjuju ideje, polemiziraju o stavovima ili jednostavno uživaju. Bogatstvo kulturoloških značenja kroz povijest je stvaralo različite obrasce ponašanja uz kavu koji su oblikovali čitava društva. Glavni istraživački predmet bio je istražiti konzumiranje kave u stanju tekućeg napitka u kafiću, a temeljni cilj istražiti obilježja socijalnog ponašanja pojedinaca za vrijeme boravka u kafiću i konzumiranja napitaka od kave. U istraživanju je korištena kvantitativna metoda anketa s upitnikom kao mjernim instrumentom. Istraživanjem je odbačena temeljna hipoteza kako studenti/-ce više vremena provedu u interakciji s tehnološkim uređajima nego s drugim osobama u kafiću. Daljnjim istraživanjem tri posebne istraživačke hipoteze su potvrđene, a jedna odbačena. Pri tome je utvrđeno kako većini konzumenata nije važan brand kave koju konzumiraju, čin konzumiranja kave u kafiću smatraju luksuznom potrebom, a konzumiranje kave im izaziva osjećaj sreće.Coffee is an important economic product that carries with it an even more important set of social influences through interpersonal relationships and interactions. The coffee beverage connects people either in the process of production and trade, or in the process of consuming and enjoying. Inviting „for coffee” is an act of preserving humanity and proof of the sociability of human beings, who exchange ideas with a drink, polemicize attitudes or simply enjoy. The richness of cultural meanings throughout history has created different patterns of behavior with coffee that have shaped entire societies. The main research subject was to investigate the consumption of coffee in the state of a liquid beverage in a cafe, and the basic goal was to investigate the characteristics of social behavior of individuals during their stay in a cafe and consuming coffee drinks. The research used a quantitative survey method with a questionnaire as a measuring instrument. The research rejected the basic hypothesis that students spend more time interacting with technological devices than with other people in the cafe. Further research confirmed three specific research hypotheses and rejected one. It was found that most consumers do not care about the brand of coffee they consume, they consider the act of consuming coffee in a cafe a luxury, and consuming coffee causes them a feeling of happiness