Exploring the Competitive Advantage of Local Creative Industry in Bali, Indonesia

Bali as one of the tourism destination in Indonesia is strongly supported by the creative industry. This industry has produces products and services as a tourism and economic support in Bali. The creative industry development policy is carried out by the Bali provincial government, including in Buleleng regency. The potential of Buleleng Regency is a creative culture based on local culture. Tourism development, craft development, arts, and agricultural culture have been carried out in Buleleng Regency, but other potentially creative industry sectors are not mapped optimally. The aim of this study is to create a potential mapping of creative industries in Buleleng Regency and to optimizing its development strategy. This study use Importance Performance Analysis (IPA). This study showed the creative industry in Buleleng regency is in the level of empowered and independent qualifications. The empowerment level has the percentage of establishment 20% - 50%. This level consisting of Applications and game developers; Photography; Product design; Mode; Film, video, animation; Culinary; Music; Publishing; Advertising; Television and Radio. The independent level, with a percentage of establishment 51% - 80% consist of 5 creative industry sectors, which is Architecture; Design; Visual communication; Craft; Performing arts and visual ar