AUTHENTIC FOOD SOUVENIR TO SUPPORT MSMEs AND LOCAL WISDOM IN BANGKA BELITUNG, INDONESIA

Authentic food souvenirs are essential in tourism, MSMEs and local wisdom. However, there is no satisfactory authentic assessment method yet, because it only examines objective or subjective aspects. Therefore, a more comprehensive study is needed; this study aims to assess authentic food souvenirs' authenticity with a geographic approach. Several stakeholders involved. It uses various methods of obtaining information. The result of this research is the superior authenticity of food souvenirs. Authentic food is useful for promoting destinations and increasing tourist spending. This assessment method can be an alternative in the assessment of authentic food souvenirs