Integrated model formation for the digital university development

In this article, based on the analysis of modern trends in the digital transformation of the education system, as well as taking into account the need to increase the efficiency of all processes implemented in the higher education system, the necessity of forming a digital model of the university is substantiated. The model implementation is aimed at constantly improving the higher education quality and the university competitiveness. The objective prerequisites for the formation of the complex model based on the socio-economic role of higher education are revealed. It has been proven that the accelerated development of digital technologies stimulates the creation and implementation of innovative education forms that can flexibly respond to changes in the external environment. The necessity of applying the model of lifelong education at the present stage is substantiated, the implementation of which will make it possible to form the competencies required by the labor market timely. An important condition for the digital competencies formation and development is the transition of the university to a digital development model, as well as the establishment of business ties with potential customers of educational services and employers. The implementation of the proposed model will make all business processes transparent, eliminate unproductive processes, which will lead to an increase in the efficiency and quality of educational services