Lexical features of color naming in various linguocultures

This paper focuses on studying the lexical features of color designations in English and Russian, as color vocabulary has differences in word formation, associations, the richness of meanings, and stylistic features. The methodological basis of the study comprises works of such domestic and foreign researchers as E. V. Krapivnik, V. G. Kulpina, S. G. Shafikov, G. V. Struchalina, B. Berlin, and others. The Russian and English language students will understand better the linguistic and cultural specifics of color designations in fiction texts. The outcomes of this work will help in preparing academic courses in English and Russian Stylistics, Lexicology, and Translation Studies. This work will help students and all those who study Russian and Russian languages better understand the linguistic and cultural specifics of color meanings in texts of artistic orientation. The work results will help to prepare courses on the stylistics of the English and Russian languages, Lexicology, and Translation Studies