This research project has been introduced to optimize the measure and the control of the e-marketing performance in an evolving context related to the Web constant changes (social networks, Web 2.0...) and associated business models. It aims at identifying organizational and technological solutions to overcome the difficulties encountered by the e-marketing team of the interactive agency BleuRoy.com (group HighCo) while optimizing the efficiency and the profitability of the actions run for its customers. To this end, several investigations have been pursued. First of all and in order to review the whole subject, we studied the different possible notions on which the project has been based. Faced with the many definitions and approaches prop...
The purpose of this research is to explore the effects of multiple standards and frameworks of best ...
In this thesis, we deal with the question of reliability of electricity system and particularly the ...
The marketing literature indicates that employees in contact with the customers in the service secto...
This research project has been introduced to optimize the measure and the control of the e-marketing...
This study started with the practice as a strategic consultant, more then 10 years ago and resulted ...
version provisoire avant correctionsThis PhD dissertation aims at understanding ongoing mechanisms o...
Strategic alignment with Information Systems (IS) occurs when the enterprise goals are in harmony wi...
In this thesis, we deal with the question of reliability of electricity system and particularly the ...
Recent advances in micro-electro-mechanical systems (MEMS) have enabled the development of low cost,...
The cohabitation of several different services in the same network raises many problems for the mana...
thèse CIFRE avec la Direction Organisation des Systèmes d'Information du Groupement des Mousquetaire...
The growing problems regarding urban water management have been accompanied in the past decades with...
Trade expertise integration is a major issue of new generations of product-lifecycle global-manageme...
Over the past few years, the links between the « art worlds » and the « business worlds »have change...
Faced with a constantly evolving environment, companies have to change and sometimes have to change ...
The purpose of this research is to explore the effects of multiple standards and frameworks of best ...
In this thesis, we deal with the question of reliability of electricity system and particularly the ...
The marketing literature indicates that employees in contact with the customers in the service secto...
This research project has been introduced to optimize the measure and the control of the e-marketing...
This study started with the practice as a strategic consultant, more then 10 years ago and resulted ...
version provisoire avant correctionsThis PhD dissertation aims at understanding ongoing mechanisms o...
Strategic alignment with Information Systems (IS) occurs when the enterprise goals are in harmony wi...
In this thesis, we deal with the question of reliability of electricity system and particularly the ...
Recent advances in micro-electro-mechanical systems (MEMS) have enabled the development of low cost,...
The cohabitation of several different services in the same network raises many problems for the mana...
thèse CIFRE avec la Direction Organisation des Systèmes d'Information du Groupement des Mousquetaire...
The growing problems regarding urban water management have been accompanied in the past decades with...
Trade expertise integration is a major issue of new generations of product-lifecycle global-manageme...
Over the past few years, the links between the « art worlds » and the « business worlds »have change...
Faced with a constantly evolving environment, companies have to change and sometimes have to change ...
The purpose of this research is to explore the effects of multiple standards and frameworks of best ...
In this thesis, we deal with the question of reliability of electricity system and particularly the ...
The marketing literature indicates that employees in contact with the customers in the service secto...