Budgeting is often suggested as a solution for consumer financial struggles. We study a context (budgeting apps) where monitoring budget progress against the budgeted amount can backfire. Using data from several lab experiments, a field study, and a budget tracking application, we demonstrate that setting a budget and having access to spending information can increase consumer spending within the budgeted amount. We argue this happens because consumers use budget as a reference point for spending and access to spending information enhances consumers' certainty in budget standing relative to the reference point. We further show that this effect is dynamic, spending information affecting spending at the end (but not the beginning) of the budg...
Although almost one in three U.S. households shops on a budget, it remains unclear whether and how s...
Although almost one in three U.S. households shops on a budget, it remains unclear whether and how s...
Consumers often fail to consider the alternative ways to spend money when making decisions to buy co...
Foundational research in marketing and behavioral economics has revealed a great deal about the psyc...
Budgeting allows consumers to create a plan on how to spend their money, and making a budget is ofte...
Consumers ’ budgets are influenced by the temporal frame used for the budget period. Budgets planned...
Although interest in smart shopping carts is increasing, both retailers and consumer groups have con...
Although interest in smart shopping carts is increasing, both retailers and consumer groups have con...
Although interest in smart shopping carts is increasing, both retailers and consumer groups have con...
Although one in three American households shops on a budget, it remains unclear whether and how shop...
The authors conduct four controlled lab experiments and one field study in a brick-and-mortar grocer...
Mental budgeting occurs when consumers allocate money to mental accounts to appropriate it for speci...
Technological advances have created more ways for consumers to purchase products. From cash to card,...
Although almost one in three U.S. households shops on a budget, it remains unclear whether and how s...
Although almost one in three U.S. households shops on a budget, it remains unclear whether and how s...
Consumers often fail to consider the alternative ways to spend money when making decisions to buy co...
Foundational research in marketing and behavioral economics has revealed a great deal about the psyc...
Budgeting allows consumers to create a plan on how to spend their money, and making a budget is ofte...
Consumers ’ budgets are influenced by the temporal frame used for the budget period. Budgets planned...
Although interest in smart shopping carts is increasing, both retailers and consumer groups have con...
Although interest in smart shopping carts is increasing, both retailers and consumer groups have con...
Although interest in smart shopping carts is increasing, both retailers and consumer groups have con...
Although one in three American households shops on a budget, it remains unclear whether and how shop...
The authors conduct four controlled lab experiments and one field study in a brick-and-mortar grocer...
Mental budgeting occurs when consumers allocate money to mental accounts to appropriate it for speci...
Technological advances have created more ways for consumers to purchase products. From cash to card,...
Although almost one in three U.S. households shops on a budget, it remains unclear whether and how s...
Although almost one in three U.S. households shops on a budget, it remains unclear whether and how s...
Consumers often fail to consider the alternative ways to spend money when making decisions to buy co...