The influence of wellness as a part of health tourism on destination development on the example of the city of Daruvar

Wellness turizam kao značajan segment zdravstvenog turizma postaje sve prepoznatljiviji na turističkom tržištu, kao važan dio turističke ponude destinacije. Kao ilustracija može poslužiti podatak da je prema Global Wellness Institute, neprofitnoj organizaciji iz SAD-a, svjetsko tržište wellnessa od 2015. do 2017. raslo dvostruko brže od cjeloukupnog turističkog sektora. U radu se istražuje utjecaj wellness turizma kao dijela zdravstvenog turizma na razvoj turističke destinacije. U Republici Hrvatskoj se sve veći značaj pridaje razvoju ovoga oblika turizma, što dokazuje podatak kako je registrirano oko 200 wellness centara koji djeluju samostalno ili kao dio ponude hotela i/ili zdravstvenih institucija. Jedan od njih je i wellness centar u Daruvarskim toplicama koji je predmet istraživanja u ovomu radu. Ciljevi istraživanja su istražiti wellness turizam s teorijskog i praktičnog aspekta te rezultate istraživanja prezentirati u okviru ovoga specijalističkog diplomskog stručnog rada. Teorijski aspekt istraživanja odnosi se na analiziranje dostupne literarne građe i saznanja vezanih uz wellness turizam iz drugih dostupnih izvora. Praktičan aspekt rada odnosi se na provedbu primarnog istraživanja, koje ima za cilj istražiti zadovoljstvo korisnika wellness usluga u Daruvarskim toplicama. Rezultati istraživanja pokazuju kako je wellness turizam važan segment turizma hrvatskih destinacija te da korisnici wellness usluga iskazuju visoki stupanj zadovoljstva ponuđenom uslugom.Wellness tourism as a significant segment of health tourism is becoming increasingly recognizable in the tourist market as an important part of the tourist offer of the destination. The fact that according to the Global Wellness Institute, a non-profit organization from the USA, the world wellness market grew twice as fast from 2015 to 2017 as the entire tourism sector can serve as an illustration. The paper investigates the impact of wellness tourism as a part of health tourism on the development of a tourist destination. In the Republic of Croatia, increasing importance is attached to the development of this form of tourism, which proves that there are about 200 registered wellness centers that operate independently or as part of the offer of hotels and / or health care institutions. One of them is the wellness center in Daruvar Spa, which is the subject of research in this paper. The goals of the research are to research wellness tourism from a theoretical and practical aspect, and to present the results of the research within this specialist graduate professional thesis. The theoretical aspect of the research refers to the analysis of available literary material and knowledge related to wellness tourism from other available sources. The practical aspect of the paper refers to the implementation of primary research, which aims to investigate the satisfaction of users of wellness services in Daruvar Spa. The results of the research show that wellness tourism is an important segment of tourism in Croatian destinations and that users of wellness services show a high degree of satisfaction with the service offered