Scenariji oporavka destinacije Dubrovnik nakon pandemije bolesti Covid-19

Turizam je danas jedan od najbrže rastućih i najprofitabilnijih gospodarskih aktivnosti. Globalizacija, tehnološki razvoj prijevoznih sredstava, kao i razgranata infrastruktura uvelike su utjecali na turistički razvoj. Broj putovanja iz godine u godinu sve više raste, te postaje normalno putovati i na udaljena odredišta. Iako turizam ima brojnih prednosti i nedostataka, postoji i ranjivost poput utjecaja pandemija koronavirusa. U radu se želi utvrditi utjecaj pandemije koronavirusa na turizam i turističku destinaciju Dubrovnika. Predmet je rada utvrditi koje je trenutno stanje turizma u Dubrovniku, te koje su mogućnosti oporavka destinacije Dubrovnik. Također radom su, s obzirom na postojeće trendove, utvrđene mogućnosti scenarija koji će voditi oporavku potražnje za turističkim destinacijom Dubrovnika. Rad donosi rezultate empirijskog istraživanja provedena metodom ankete na namjernom uzorku lokalnog stanovništva grada (N=44) o mišljenjima i stavovima o očekivanom oporavku razvoja turizma nakon pandemije koronavirusa na tom području.Tourism is today one of the fastest growing and most profitable economic activities. Globalization, technological development of means of transport, as well as extensive infrastructure have greatly influenced tourism development. The number of trips is growing from year to year, and it is becoming normal to travel to distant destinations. Although tourism has a number of advantages and disadvantages, there is also a vulnerability to the impact of the corona virus pandemic. The paper aims to determine the impact of the corona virus pandemic on tourism and the tourist destination of the city of Dubrovnik. The subject of this paper is to show how the impact of the COVID-19 pandemic crisis on the tourist destination itself. Also, given the existing trends, determine the possibility of scenarios that will lead to a recovery in demand for the tourist destination of the city of Dubrovnik. The paper presents the results of an empirical research conducted by the method of a survey on a deliberate sample of the local population of the city (N =44) on opinions and attitudes about the expected recovery of tourism development after the corona virus pandemic in the area