Health tourism on a selected example of a hotel on Murter island

Tema ovoga završnog rada je zdravstveni turizam na odabranom primjeru hotela na otoku Murteru. O važnosti potencijala zdravstvenog turizma dovoljno govori činjenica da tržište na godišnjoj razini raste za 25 %. Za vrijeme recesije nije došlo do pojave negativnih pokazatelja. Rast potražnje za uslugama zdravstvenog turizma na globalnoj ljestvici stvorila je kriza zdravstvenih sustava razvijenih zemalja, visoke cijene zdravstvenih usluga u matičnim državama, duge liste čekanja te porast starijeg stanovništva. Kod privatnih klinika u Republici Hrvatskoj cijene su veoma prihvatljive za velik broj zapadno europskih građanina. Zbog toga se sve više u Hrvatskoj pridaje važnost upravo zdravstvenom turizmu koji obogaćuje turističku ponudu zemlje.The topic of this final paper is health tourism on a selected example of a hotel on Murter island. The fact that the market is growing by 25% annually speaks volumes about the importance of the potential of health tourism. No negative indicators emerged during the recession. The growth of demand for health tourism services on the global scale was created by the crisis of health systems in developed countries, high prices of health services in home countries, long waiting lists and an increase in the elderly population. In other words, the prices of medical services in private polyclinics in countries like Croatia are acceptable to many citizens of rich European countries. For this reason, Croatia is increasingly attaching importance to health tourism, which enriches the country's tourist offer