Cechy rozwoju przedsiębiorczości środowiskowej w Ukrainie

The article talks about the development processes of the ecology of entrepreneurship, as a result of which questions arose not only about resources and the environment, but also about the coordination of the processes of development of innovative management. The classification of ecologically oriented enterprises engaged in the production, processing and sale of products and services related to the conservation of the environment, resources, etc. is formed. It is proposed to distinguish five categories of enterprises engaged in eco-oriented activities. On the whole, the conducted analysis of consumer preferences regarding the eco-friendly activity of enterprises shows a positive trend and proves that Ukrainian society is ready to enter the market of environmental goods and services. And those businesses that are capable of engaging in eco-friendly activities can have advantage in the market for goods or services. It is proved that domestic consumers are ready for the introduction of ecological entrepreneurship and agree to buy ecological products and receive environmental services. To substantiate the competitive position of enterprises focused on environmentally-friendly activities, the concept of five competitive forces of M. Porter and the McKinsey matrix was used, which allowed to determine the attractiveness of the domestic market of eco-goods and services and to substantiate the proposals for the development of ecological entrepreneurship in Ukraine, which will allow competitiveness for domestic enterprises, but also to ensure the stability of their further development. The conducted researches testify to the existence of competitive advantages of the eco-oriented enterprise and prospects of development of ecological enterprise in Ukraine. It is stated that the principles of development of ecological entrepreneurship can be the basis for interaction between the state, local self-government bodies and subjects of environmental entrepreneurship