Pengaruh Influencer, Brand Ambasador Terhadap Minat Beli Produk

This study aims to analyze and identify the influence of Influencers on product purchase intention. To analyze and identify the influence of Brand Ambassador on product purchase intention. The population used in this study is the people of Surakarta and surrounding areas who use or are interested in MS Glow products and a sample of 200 respondents. The technique used is purposive sampling, namely the people of Surakarta and aged 18 years and over. Based on the results of the study, it is known that there is an influence between influencers on interest and there is an influence between brand ambassadors on buying interest. Keywords: influencer, brand ambassador and buying interes