Pengaruh Harga, Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan di E-Commerce Shopee

This study aims to analyze the effect of price, service quality and product quality on shopee e-commerce customer satisfaction. The population in this study were FEB students, Muhammadiyah University of Surakarta. The sample taken is 100 students of Muhammadiyah University of Surakarta who have made a purchase at e-commerce shopee. The data collection method used is through the distribution of personal questionnaires. The analytical tool used in this research is multiple linear regression. The results obtained by this study have several findings, firstly the effect of price has a positive and significant effect on customer satisfaction, secondly service quality has a positive and significant effect on customer satisfaction, and the third product quality has a positive and significant effect on customer satisfaction