Pengaruh Green Product, Atribut Produk dan Brand Image terhadap Minat Beli pada Produk Tupperware

This study aims to analyze the effect of green product, product attributes and brand image on buying interest in Tupperware products. This type of research is quantitative research, with a population of all students at the Muhammadiyah University of Surakarta, totaling 25,016 students, and a random sample of 100 students was taken. The sampling technique was using purposive sampling technique. The technique of collecting data through distributing questionnaires. Based on the results of data processing with the help of the SPSS version 25 application, the results show that the green product variable has a significant positive effect on buying interest in Tupperware products. Product attribute variables have a significant positive effect on buying interest in Tupperware products. The variable brand image has a significant positive effect on buying interest in Tupperware products. Simultaneously, the three independent variables affect the dependent variable