PROMOSI GETUK GORENG SOKARAJA ASLI HAJI TOHIRIN MELALUI MEDIA SOSIAL

The purpose of this study was to to describe the promotional activities carried out by the Getuk Goreng Sokaraja shop through social media. This research uses qualitative research with ethnographic research design. Data collection techniques used are interviews and documentation. The informants in this study were shop owners, employees, consumers and competitors. The validity of the data was carried out by qualitative triangulation of sources. The data analysis technique used non-statistical qualitative data analysis. The results showed that 1) Promotional activities through social media were carried out by uploading photos and videos. Promotional activities through social media take place with an unscheduled timeline, making promotional activities less than optimal. 2) The benefits of promotional activities felt by sellers through social media are business expansion. For consumers, the benefits of promotion through social media are the convenience in purchasing the original sokaraja fried getuk Haji Tohirin. 3) Obstacles in promotional activities through social media are slow responses, delays in picking up goods and fraud. The solution to overcome these obstacles is done by providing a whatsapp link in the Instagram bio, delivering orders to the expedition office and checking proof of payment